Verified, not scraped
Every profile is founder-reviewed before it goes live. No 2019 bios, no LinkedIn drift, no Wikipedia errors.
Why Avenue 1 · For hiring teams
Hire from facts, not from phone calls.
Verified profiles, coach-approved dossiers, and the only structured salary data in FBS football — so the most expensive decision on your desk is built on something you can show your work for.
134
FBS programs covered — full staff intelligence
1,352+
Verified assistant salary data points
48 hrs
Of due-diligence work — already done for you
100%
Founder-reviewed before anything goes live
“The most expensive decision on your desk shouldn’t rest on a LinkedIn bio and a phone call.”
The Avenue 1 thesis
The shift
From guesswork to receipts.
A coaching hire used to live in two days of staff work, a handful of phone calls, and a salary guess. The verification was done after the offer — sometimes never. The defense of the hire was a brochure of accomplishments stitched together post-hoc.
Avenue 1 reverses the order. Verification first. Salary in context. Coach-approved dossier. Every piece you need to defend the hire — already in the room.
Today
Rolodex, group texts, and scraped bios
Two days of due diligence before the first call
Salary guesswork at the negotiating table
A slate only as wide as your network
Material a coach has not authorized
With Avenue 1
Verified profiles across all 134 FBS programs
Vetting complete before the conversation starts
Real salary benchmarks at every position and tier
134 FBS programs — including the name nobody pitched
Coach-approved dossiers, founder-reviewed
What a hiring conversation actually looks like.
Below is an example of what an AD or search firm sees on Avenue 1 — verified arc, salary intelligence in context, references on file, and the private dossier the coach has actually authorized for a hiring conversation.
Example Dossier
A1 Avenue 1 · Candidate Dossier
James Merritt
Offensive Coordinator / Quarterbacks — Georgia Southern
JM
Air Raid schemeQB developerSun Belt experience8 yrs FBS
Career level
G5 → P4
Trajectory on the move
Bowl record
3–1
As play-caller or co-coord.
QBs to NFL
2
drafted under his tutelage
Off. rank avg.
#34
Natl. avg. last 3 seasons as OC
Professional arc
Career trajectory
2024–
Offensive Coordinator / Quarterbacks
Georgia Southern Eagles · Sun Belt
Installed spread-RPO system in year one. Finished top-5 Sun Belt in total offense. Approved dossier material on file.
2021–23
Co-Offensive Coordinator / QB Coach
Louisiana Ragin' Cajuns · Sun Belt
Part of staff that reached back-to-back Sun Belt Championships. Managed QB room through two transfers — both started within 8 months.
2018–20
Quarterbacks Coach
Appalachian State Mountaineers · Sun Belt
Developed 1st QB drafted by the program in 12 years. Staff promoted from FCS-to-FBS in same cycle.
2016–17
Offensive Assistant / QBs
Western Kentucky Hilltoppers · C-USA
Entry-level FBS stop. First exposure to Air Raid system under HC Jeff Brohm coaching tree.
2013–15
Grad Assistant / Offensive Line
Vanderbilt Commodores · SEC
SEC exposure at entry level. Transitioned to QB coaching following this stop.
Salary intelligence
Where this candidate sits in market
Current reported salary$385,000
FBS OC market median$420,000
Sun Belt OC 25th–75th pct.$310k – $490k
P4 OC comparable range$550k – $900k
Below market for a P4 OC role — creates negotiating room without overpaying. Based on 1,352+ verified FBS assistant salaries.
Private dossier
What’s visible only to verified partners
Family situation
Married, two children (ages 7 and 10). Spouse is a licensed nurse practitioner — portable career. Has relocated twice in the last 6 years without issue.
Geography preference
Open to any region. Expressed interest in a P4 opportunity in the Southeast or Midwest.
Motivators
Scheme autonomy, QB development resources, and staff stability. Less motivated by title than by play-calling freedom.
Timeline
Contract expires Jan 2026. Open to conversations now. Not actively interviewing as of this filing.
Rep / approach
Low-ego communicator with strong relationships with players’ families. No significant staff conflict on record. Prefers direct outreach from HC.
References on file
Who to call
Basic facts verified. Not a referral service — Avenue 1 surfaces who to call, not what they’ll say.
BH
Billy Hargrove
Former HC, Louisiana Ragin' Cajuns · Coached together 2021–23
on record
MK
Marcus Keane
Current QB coach, NFL · Former player under Merritt 2019–21
on record
TL
Terrell Lofton
AD, Appalachian State · Administrative perspective, 2018–20
on record
Also on file
Geographic & program exclusions
Programs or conferences the coach has marked as not of interest.
Compensation history & expectations
Visible to ADs and verified search partners only. Never public.
How it helps
From open seat to confident hire.
When the seat opens Sunday and you need a slate by Tuesday, the research layer is already standing. No 48-hour information sprint. No junior staff burning weekends on career-history verification. You walk in with the work done.
- 01
Build a broader slate
Verified profiles across all 134 FBS programs — including coaches nobody is pitching yet. Present the name that surprises the board, not just the obvious short list.
- 02
Walk in with the work done
Career timelines, salary benchmarks, staff history, and coaching trees — confirmed before the first conversation. The grunt work that consumes your best people: handled.
- 03
Present with authority
Coach-approved dossiers are released only with the coach’s sign-off. What you bring to the board is material a coach has actually authorized for a hiring conversation.
- 04
Defend the hire
Receipts on market rate, track record, and fit that hold up with boards, donors, and the press. The most expensive decision on your desk — built on something you can show your work for.
What makes us different
The research layer behind every great hire.
Coach-approved dossiers
Private files are released only with the coach’s sign-off. You read material a coach has actually authorized for a hiring conversation.
Built for portal speed
When the seat opens Sunday and you need a slate by Tuesday, the platform is already standing. No 48-hour info gathering.
The positioning
“The best hires don’t come from a bigger rolodex. They come from better material in the room.”
Why we built this
Try it
Search any FBS coach right now.
Get a feel for the data behind every staff — salaries, coaching trees, career timelines, and dossier hooks — before you commit to anything.
For coaches
A platform coaches actually trust.
Get access
Move at the speed of the cycle.
Get access to verified profiles, private dossiers, and structured salary data across all 134 FBS programs.
Founder responds within 1 business day